What’s PDMA and why do you care?

As product management continues to evolve, I continue to be amazed at the relative lack of thought leadership in the space – or is there a void?  I’ve been a member of the Product Development and Management Association (PDMA) for more than five years now  and they are a diamond in the rough.  The body of knowledge they have collected for the New Product Development Professional (NPDP) certification is a great primer for any practitioner looking to improve their skills.

I have recently applied for a position on the international board of directors and look forward to the opportunity to help shape the future of PDMA.  For those of you that are unfamiliar with PDMA here’s a quick overview.  (Of course I’ve written on this in the past so I would hope since you all read my periodic posts religiously that you are already familiar!)

The PDMA publishes two periodicals:

The Journal of Product Innovation Management (JPIM) – this is a scholarly journal that contains mostly academic research content but there are nuggets for those practitioners that sift through the research math.

Visions – this is a practitioner magazine that features new developments and general information for product marketers and managers.

The PDMA publishes a monthly newsletter – Connections.

PDMA Membership give you a free subscription to both periodicals and other benefits such as discounts on webinars, conferences etc.

The New Product Development Professional (NPDP) certification covers six  knowledge domains and is the most demanding certification you can get in the field.  Prep courses are taught by Ken Westray of NP Learning.

Lastly, PDMA holds multiple conferences throughout the year with the headline conference being the Product Innovation Management conference or PIM.

If you would like to know more about PDMA, please contact me via LinkedIn, Twitter, Facebook etc.

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